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IMAGEN “EVERYDAY” VERSION

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IMAGEN PACKAGING

Part of the process of designing the packaging for Stephan’s new Imagen hair care products involved setting up and facilitating focus groups to get the market demographic to weigh in on the look. It’s surprising how often the scales can tip in the opposite direction after a focus group session!

For 321 Creative, Wayne

 

Art direction, design, production

IMAGEN “SALON” VERSION

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